If your business will be disrupted in some way by the Christmas, New Year and summer holiday season, then make sure you are prepared for it. If your business goes quiet, what steps do you need to take in order to reduce your overheads, do you need to have money saved to cover you throughout this period? Is there work that you can take on to smooth out your sales cash-flow? Considering these things early will help you to be Sorted.
For some businesses it is their most profitable time of year-if this is your business, then consider how you are going to maximise the opportunities to up-sell over this period.
Boom or Bust at Christmas
Being organised in the lead up to the ‘silly season’ is essential if you want to thrive and not just survive! For many businesses, December acts as a magnifying glass that highlights any cracks that might otherwise be hidden.
If you are the only person in the business (or at home) that knows what to do, then there is a danger you will be stretched in all directions. If your work space is chaotic with unclear systems, the Christmas rush might see some of your valued clients go elsewhere.
Sales will be lost if you run out of stock, but money will be wasted if you don’t sell out of seasonal items. If you are a service based business, you might have no work for two months, or be busy beyond capacity.
School holidays can also be a blessing or a curse, as you might have your experienced employees replaced by less experienced casual staff.
Every business is different, so NOW I invite you to consider ‘what are the “cracks” in your business?’ What works and doesn’t work in December? Write a list—ask your team what they think—speak to those who were around at the end of last year.